Kaufman Astoria Studios
34-12 36th Street, Suite 228
Astoria, NY 11106
Telephone: 718.729.9288
Fax: 718.786.0137


BRANDED ENTERTAINMENT

AIM is different in both its intimate approach with its clients as well as its impeccable, long trusted relationships in the entertainment industry. With the client needs and objectives at the heart of everything, AIM Productions services its clients with every aspect of an entertainment partnership.  From concept development, to negotiation, to the 360 coordination and activation of a program, the team at AIM can help use Product Placement, Integration, Promotions and Licensing as a channel to drive real business results from start to finish.

7up
Wendy’s Frosty - People’s Choice for Best Sweet Treat
  • AIM negotiated the integration of Wendy’s Frosty into “The People’s Choice Award” on CBS-TV
  • Wendy’s Frosty Station was positioned in the Backstage Celebrity Press Area to serve the Frosty Treat to Celebrities
  • ‘Coming Up’ Bumpers were created to feature product shots and celebrities enjoying Frosty desserts
  • Voice Over  “Earlier this evening the winner of the People's Choice for Favorite Sweet Treat….Wendy's Frosty! "
  • 10 Million Viewers tuned in.
7up
Celebrity Apprentice - 7up
  • John Rich and Marlee Matlin are tasked with creating a retro 7-up campaign
  • Featured during the 2 hour long season finale of Season 4
Snapple
Celebrity Apprentice - Snapple
  • Snapple was the most successful Celebrity Apprentice integration of all-time (IAG Nielsen, Brand Opinion Shift)
  • Snapple purchase intent +37% (NBCU Research Panel)
  • Word of Mouth conversations on the brand tripled overnight
  • 40,000 new Snapple Facebook fans in a 48-hour period
  • The biggest merchandising event ever for Snapple with +250,000 pieces of POS in-market
  • Trop-A-Rocka is now a permanent item in the Snapple TM
  • Bret Micheals and Holly Robinson Peete are tasked with creating a new flavor and ad campaign for Snapple
  • Featured during the 2 hour long season finale of Season 3

Hall Pass

Dancing with the Stars - Slimfast
  • On Air Integration - Each week Slim-Fast Dance Challenge branded segment airs in Results Episode.
  • Online - Extend Slim-Fast Challenge video clip into long-form streaming video link to Slim-Fast Website
  • Weight Loss Tips - “How to Dance the Pounds Off” blog Consumer sweepstakes to fly winner to DWTS Finale
  • The Tour - Slim-Fast presents the 38 city “DWTS The Tour” following the Fall 2006 television season. Co-Promotion on-air spots during season Slim-Fast Dance Challenge in each market
  • DVD - Sponsor and promote the first DWTS Workout Video
Ellen Nair
Nair on Ellen
  • On Air Integraion
  • Hyperlink on Ellen home page to Nair product web site (click here)
  • Guests include Michelle Obama and the Jonas Brothers
All
All Small and Mighty on American Idol

Leverage the American Idol brand and America’s #1 TV show and Website to drive consumers to purchase ALL Products.

Create a Co-Branded “Get The Look, Keep the Look” with ALL section on AmericanIdol.com, including garment care tips, blogs and a webisode series showing fans how to “Keep the Look” by caring for clothes they love with ALL products.

Presenting partner of IdolStyle Program, including:

  • “Keep the Look” webisode series on garment care and ALL products
  • Presenting Sponsor of contextual commerce section on AmericanIdol.com (“Get the Look, Keep the Look”)

Partner with Miles Siggins, stylist for American Idol, including:

  • Weekly online column presented by ALL
  • Weekly Webisode featuring Miles with fashion and clothing care tips

“Official Partner” of American Idol and all of its rights and benefits, including:

  • Partnership with Miles Siggins, stylist for American Idol
  • Rights to consumer promotions with tickets to finals and other assets
  • Rights to pass-through fashion assets to a retail partner (with approval)
dove
Dove Cool Moisture - Donald Trump “The Apprentice” – Season 3
  • Task teams created an advertising campaign to launch “Dove Cool Moisture Body Wash”
  • One of the most talked about integrated product placements!
  • Wal-Mart Stores sold out of Dove Cool Moisture within 4 days after show aired.
  • The integration lured 3,000 visitors a second to the Dove Website immediately following the show.  This led to distribution of 400,000 samples for the first week of the promotion, and thousands of new names for Dove’s direct-marketing program.
wishbone

Wishbone Salad Dressing - Martha Stewart “The Apprentice” – Season 4

  • Task teams created a “limited edition new flavor” salad dressing for Wishbone.
  • More than 125,000 cases were shipped and sales velocity of the limited edition dressing surpassed that of Wishbone’s flagship brand at participating retailers.
  • 1.7MM consumers visited the Wishbone Website.
  • Quantitative brand tracking research following the episode revealed a significant increase in brand imagery, personality and most importantly, purchase interest among viewers.
grapenuts
Post Grape-Nuts Trail Mix Crunch - Donald Trump “The Apprentice” – Season 5
  • Task teams created an Outdoor Billboard for the re-launch of Grape-Nuts Trail Mix Crunch Cereal.
  • Increased sell-in and merchandising to retailers resulted in surpassing market share forecasts for the cereal.
  • Sales lift of 114%.  Grape-Nut Trail Mix Crunch sales were so large, it was the #2 ranked Post Cereal.
grapenuts

Ellen DeGeneres Year Long Corporate Alliance 2005/2006

  • First ever year long integration of a corporate partner with “The Ellen DeGeneres Show.”
  • Exclusive integration deal with a proactive approach for a company with multiple brands and initiatives.
  • Launched new products and services with integration on the show, in an Ellen friendly manner.

  • Subtle endorsement from one of the most influential daytime talk show hosts.
 

Other Brand Integrations

Macaroni & Cheese Crackers on America's Got Talent
Launch of Caress Exotic Oil Infusions Body Wash on Tyra
Ellen DeGeneres - PetCo
Ellen DeGeneres - Advil