Macaroni & Cheese Crackers on America's Got Talent

• On Air Integration

Nair on Ellen

• On Air Integraion
• Hyperlink on Ellen home page to Nair product web site (click here)

Slim•Fast on Dancing with the Stars

• On Air Integration - Each week Slim-Fast Dance Challenge branded segment airs in Results Episode.
• Online - Extend Slim-Fast Challenge video clip into long-form streaming video link to Slim-Fast Website
• Weight Loss Tips - “How to Dance the Pounds Off” blog Consumer sweepstakes to fly winner to DWTS Finale
• The Tour - Slim-Fast presents the 38 city “DWTS The Tour” following the Fall 2006 television season. Co-Promotion on-air spots during season Slim-Fast Dance Challenge in each market
• DVD - Sponsor and promote the first DWTS Workout Video

All Small and Mighty on American Idol

Leverage the American Idol brand and America’s #1 TV show and Website to drive consumers to purchase ALL Products.

Create a Co-Branded “Get The Look, Keep the Look” with ALL section on AmericanIdol.com, including garment care tips, blogs and a webisode series showing fans how to “Keep the Look” by caring for clothes they love with ALL products.

• “Keep the Look” webisode series on garment care and ALL products
• Presenting Sponsor of contextual commerce section on AmericanIdol.com (“Get the Look, Keep the Look”)

Partner with Miles Siggins, stylist for American Idol, including:

• Weekly online column presented by ALL
• Weekly Webisode featuring Miles with fashion and clothing care tips

“Official Partner” of American Idol and all of its rights and benefits, including:

• Partnership with Miles Siggins, stylist for American Idol
  
• Rights to consumer promotions with tickets to finals and other assets
  
• Rights to pass-through fashion assets to a retail partner (with approval)

Launch of Caress Exotic Oil Infusions Body Wash on Tyra

• Integrate the brand and key messaging of Caress Exotic Oil Infusions
  Body Wash in the Tyra Banks show.
• Illustrate the brand proposition “Unleash Your Mysterious side” with three
  Segments– A woman learning to Belly Dance, A woman learning Exotic
  Recipes and A woman Embracing her Indian Heritage.
• Delivered multiple Verbal Mentions, Brand Messaging and Brand Visuals
• Tyra Online Promotion and Audience Giveaway.
  

Wishbone Salad Dressing - Martha Stewart “The Apprentice” – Season 1
Task teams created a “limited edition new flavor” salad dressing for Wishbone.

• More than 125,000 cases were shipped and sales velocity of the limited edition dressing surpassed that of Wishbone’s flagship brand at participating retailers.
• 1.7MM consumers visited the Wishbone Website.
• Quantitative brand tracking research following the episode revealed a significant increase in brand imagery, personality and most importantly, purchase interest among viewers.

Ellen DeGeneres Year Long Corporate Alliance 2005/2006

• First ever year long integration of a corporate partner with “The Ellen DeGeneres Show.”
• Exclusive integration deal with a proactive approach for a company with multiple brands and initiatives.
• Launched new products and services with integration on the show, in an Ellen friendly manner.
• Subtle endorsement from one of the most influential daytime talk show hosts.
  

Dove Hair Care Week – April 2006

• Ellen called the Dove Hotline (which was orchestrated to appear on set)
• Dialogue included product benefits and usage
• Dove Wash Stations - (set-up on set) audience members experienced the application of Dove Hair products applied by Hair Stylists.
• Sampling – Gift bags distributed to audience

Ellen DeGeneres - PetCo

• On Air Integration

Ellen DeGeneres - Advil

• On Air Integration