Kaufman Astoria Studios
34-12 36th Street, Suite 228
Astoria, NY 11106
Telephone: 718.729.9288
Fax: 718.786.0137


ENTERTAINMENT MARKETING

 

Building a great promotion begins with finding the right property for the brand.  It must target the right consumer, be free of any risk, mirror the personality of the brand, and delight the consumer to incent them to buy, which will ultimately impact product sales.

 



MillerCoors - The Internship AIM Productions delivered a unique concept to promote The Internship starring Vince Vaughn and Owen Wilson. A contest was held to find 4 real life interns for MillerCoors. The winners than traveled around the country promoting the movie at various Miller events.
Suave Kids - Smurfs AIM Identified a promotional tie-in opportunity for Suave Kids. We negotiated brand partnership with Sony Pictures for the licensing and promotional rights. Managed all approvals with the Studio to deliver on-time deliverables and flawless execution. As part of the package there were two Wal-Mart exclusive merchandizing events in July and November 2011. X twin pack units for WM display off-shelf from the hair care isle. An estimated 10MM units with Suave Smurf labels were sold from June – Dec 2011.
Bordens Skim Plus - What to Expect When You're Expecting AIM Productions believed a film about Moms and babies deserved to have a Milk partner, so AIM brought Borden Dairy Co. and Farmland Dairy's Skim Plus in as promotional partners to a film based on the most popular Pregnancy book, What To Expect When You're Expecting. Through branding on over 2 million Milk cartons and gallons, its in-store reach, product distribution and digital outreach, Borden Dairy Co, and Farmland had the ability to drive awareness among key target group for WTEWYE and increase Sales during the promotional window.
Coors Silver Bullet - Prometheus AIM Productions developed the partnership for Coors Light with Prometheus to promote the launch of the new Coors Light Silver Bullet Can. A co-branded 30-second TV ad was produced by Sir Ridley Scott and his production company RSA. The spot, titled "Do You Thirst?," features footage from the film and aired nationally on network primetime, network and cable sports, and cable entertainment programming.

 

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