Marketers have a lot to Learn about Good Integration - “If integrations exist for only the highest bidders, the entertainment value will begin to suffer and we run the risks of our favorite shows looking like tattoo parlors,” said Patricia Ganguzza, President, AIM Productions, Inc.

Place a Product – “Seinfeld – Junior Mints Integration” - AIM pitched this to three candy companies, and Junior Mints jumped in.  Once the script was finished the company had to sign off on every mention of the product in the episode to make sure that it didn’t disparage the brand.  We did request one change:  in the original script, Kramer goes to the doctor and offers him some Junior Mints; the doctor refuses saying something like, ‘Those things will kill you.’  We said we couldn’t sign off on that.  The writers changed it, and in the final draft, when Kramer offers the doctor some mints, he replies, ‘Oh, yes, those are so refreshing.’  Big difference.  Now everybody associates Junior Mints with ‘Seinfeld,’ said Patti Ganguzza, President of AIM Productions, Inc.

A Billboard In Your Pocket - Cell phones and iPods may be the next frontier for product placement
“Sooner or later, we will find out how much the corporate world can sustain the kind of pricing the networks are putting out there,” says Patti Ganguzza, President of AIM Productions, Inc.

“Our clients are not in the film financing business,” says AIM Productions, Inc. president, Patricia Ganguzza, who works with such companies as Hamilton watches and Steinway pianos.  Furthermore, she said, “they don’t give in to the Hollywood hype.  They’re extremely critical.  Many companies will not associate with R-rated films and most decline to participate in projects that could show their product in a negative light.

Commercial Hide-And-Seek - “If it works organically many producers say they are not worried about putting in a few extra shots.” – AIM Productions, Inc.