Branded Entertainment

AIM is different in both its intimate approach with its clients as well as its impeccable, long trusted relationships in the entertainment industry. With the client needs and objectives at the heart of everything, AIM Productions services its clients with every aspect of an entertainment partnership. From concept development, to negotiation, to the 360 coordination and activation of a program, the team at AIM can help; using Product Placement, Integration, Promotions and Licensing as a channel to drive real business results from start to finish.


Backstage Bite With Katie Lynch - Oreo

Take a great cookie and put it in the hands of a “Broadway” baker. OREO has a starring role in Katie’s Kitchen with the cast of “Waitress” the Musical.
The best pie-crust you’ll ever taste!

Backstage Bite With Katie Lynch - Tate's Cookies

It’s Christmas time and our “Broadway” baker Katie is adding the delicious flavor of Tates almond cookies to a Holiday dessert she's whipping up with the cast of "A Christmas Carol."
A great dessert that comes with Christmas Carols!

Peoples Choice Award

Wendy’s Frosty - People’s Choice for Best Sweet Treat

  • AIM negotiated the integration of Wendy’s Frosty into “The People’s Choice Award” on CBS-TV
  • Wendy’s Frosty Station was positioned in the Backstage Celebrity Press Area to serve the Frosty Treat to Celebrities
  • ‘Coming Up’ Bumpers were created to feature product shots and celebrities enjoying Frosty desserts
  • Voice Over “Earlier this evening the winner of the People's Choice for Favorite Sweet Treat….Wendy's Frosty!"
  • 10 Million Viewers tuned in.
  • Ellen DeGeneres Yearlong Corporate Alliance

  • First ever year long integration of a corporate partner with “The Ellen DeGeneres Show.”
  • Exclusive integration deal with a proactive approach for a company with multiple brands and initiatives.
  • Launched new products and services with integration on the show, in an Ellen friendly manner.
  • Subtle endorsement from one of the most influential daytime talk show hosts.
  • Peoples Choice Award

    All Small and Mighty on American Idol

    Leverage the American Idol brand and America’s #1 TV show and Website to drive consumers to purchase 'all' Products. Create a Co-Branded “Get The Look, Keep the Look” with 'all' section on, including garment care tips, blogs and a webisode series showing fans how to “Keep the Look” by caring for clothes they love with 'all' products.

    Presenting partner of IdolStyle Program, including:

  • Keep the Look” webisode series on garment care and 'all' products
  • Presenting Sponsor of contextual commerce section on (“Get the Look, Keep the Look”)
  • Partner with Miles Siggins, stylist for American Idol, including:

  • Weekly online column presented by 'all'
  • Weekly Webisode featuring Miles with fashion and clothing care tips
  • “Official Partner” of American Idol and all of its rights and benefits, including:

  • Partnership with Miles Siggins, stylist for American Idol
  • Rights to consumer promotions with tickets to finals and other assets
  • Rights to pass-through fashion assets to a retail partner (with approval)
  • Dancing With The Stars - Slimfast

  • Select an everyday woman and pair her with a pro “Dancing With The Stars” dancer.
  • Slim-Fast was integrated into every broadcast episode with a Slim-Fast Dance Challenge segment.
  • Online - Extend Slim-Fast Challenge video clips into long-form streaming video link on the Slim-Fast Website
  • Weight Loss Tips - “How to Dance the Pounds Off” blog.
  • Consumer sweepstakes to fly winner to DWTS Finale
  • The Tour - Slim-Fast presents the 38 city “DWTS The Tour” following the Fall television season. Co-Promotion on-air spots during season. Slim-Fast Dance Challenge live in each market.
  • DVD – Sponsored and promoted the first DWTS Workout Video.
  • Peoples Choice Award

    ELLEN Dances Away Pain With Advil

  • 360 Advil promotion with “The Ellen Show”
  • Multi-Episode Custom Advil integration segments
  • Featured ELLEN in advertising and digital support
  • National In-Store Advil displays featuring Ellen
  • To see even more examples of our work CLICK HERE