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Kaufman Astoria Studios
34-12 36th Street, Suite 228
Astoria, NY 11106
Telephone: 718.729.9288
Fax: 718.786.0137


AIM'S HISTORY

 

Years

Points of Interest

1982

Established one of the first Product Placement Agencies in the United States.

1986

AIM wins Ice Award for Creative Excellent for hands on placement of Polaroid Camera with Madonna in Desperately Seeking Susan.

1991

AIM was first to address the industry with a cover story Promotional Licensing, "Test Drive Before You Buy"

1991

"Ooze" themed Turtles promotion produced large sales for #2 Royal Ooze, surpassing the #1 brand, Jell-O in the market.

"Ooze" themed Turtles promotion produced large sales for #2 Royal Ooze, surpassing the #1 brand, Jell-O in the market.

1992

AIM initiated its deep partnership with reality program with the first reality show THE REAL WORLD in MTV.

1992

AIM negotiates Red Stripe beer in hit movie THE FIRM. "People's Choice Award" 1994 for best supporting beer in a motion picture. Sales up 53%. Source: Market Wrap CNBC

AIM negotiates Red Stripe beer in hit movie THE FIRM. "People's Choice Award" 1994 for best supporting beer in a motion picture. Sales up 53%. Source: Market Wrap CNBC

1993

AIM placed Junior Mints in Seinfeld.

AIM place Junior Mints in Seinfeld

1993

AIM created "Dolphin Safe and Whale Wise" Bumble Bee Promotion. The first entertainment promotion to raise awareness and donations for a charity. $500K was raised to "Free Willy."

1993

Nothing Shaky about the Jell-O Jurrasic Park Promotion. It took AIM 64 million years and 6 months to create the largest promotional home entertainment tie-in of all time.

Jell-O in Jurassic Park

1994 - 2000

Created and maintained functional New York City Street for Seinfeld on CBS Studio Center Lot in LA. (Other shows like Caroline in the City and Will "&", Grace also used this set which still exists on the back lot today.)

2002

Set Decorators Society Award for providing essential support to Hollywood productions.

2004

Academy of Television Arts & Sciences. First Entertainment Marketing Agency to speak on Creating Television Program Partnerships with Corporate Sponsors.

2006

First and only full year integration on Ellen

First and only full year integration on Ellen

2006

The Advertising Law Conference. First "Branded Entertainment" Agency to address the conference on product placement practices.

2007

First to do a full season branded integration on Dancing With the Stars for Slimfast!

First to do a full season branded integration on Dancing With the Stars for Slimfast!

2008

THE WOMEN. Negotiated and developed production of original content by Diane English for "Dove Self Esteem Campaign" called the Women Behind the Women. Designed to support release of the film THE WOMEN.

2008

Branded integration of Kraft Macaroni & Cheese Crackers on America's Got Talent

Branded integration of Kraft Macaroni & Cheese Crackers on America's Got Talent

2010

Minute to Win It. First to work with creators of game show to create game concepts using household brands.

Minute to Win It. First to work with creators of game show to create game concepts using household brands.

2010

The Celebrity Apprentice. First to negotiate a "Takeover" of the finale for a fully integrated episode for Snapple. Followed up by a repeat performance in 2011 with 7UP.

The Celebrity Apprentice. First to negotiate a "Takeover" of the finale for a fully integrated episode for Snapple. Followed up by a repeat performance in 2011 with 7UP.

2011

First Entertainment Marketing Agency to create a high-end Jewelry Line with Twilight Breaking Dawn.

2012

Developed Coors Light partnership employing the Director, Ridley Scott's, creative support to write and produce the commercial campaign.

2013

Developed and coordinated film partnership for MillerCoors first 360 movie promotion. Themed - "Enter to Win A Miller Time Internship - The Best Internship You'll Never Get paid For".

2013

Created Thor partnership for Huawei's first U.S. Movie marketing effort to support it's "Make It Possible" campaign.

2014

AIM negotiates Miller Lite in AnchorMan2. The deal is such a success MillerCoors decides to convert back to the original packaging design.

AIM negotiates Miller Lite in AnchorMan2. The deal is such a success MillerCoors decides to convert back to the original packaging design.

2015

AIM negotiates Hershey's on Best Time Ever.

AIM negotiates Hershey's on Best Time Ever with Neil Patrick Harris

2016

2016

To authenticate the period, AIM Productions secured a vintage Chock full 'o Nuts Coffee for the employee coffee station at NASA.

The seminal scenes in which Chock full 'o Nuts appears illustrates that despite their proven education and genius, the African American women were subjected to workplace segregation when a few men at NASA put a smaller coffee pot marked "Colored" next to the main coffeemaker where the Choco full 'o Nuts appears. Later, Kevin Costner's character, angry at this discovery, does away with the separate pot, (but not the Chock full 'o Nuts coffee!)